The creators set an ambitious goal of $10,000 and ended up raising more than $8 million in just one month! They did this by creating strategic rewards, marketing their project with the help of influencers, and leveraging social media to reach a larger audience. The Exploding Kittens card game is one great example of a successful Kickstarter Campaign Share it with friends and family on social media, run targeted ads on relevant platforms like Facebook, Twitter, Instagram, LinkedIn etc.Īnd don’t forget to reach out to influencers as well-they could make all the difference in getting your message out there.įollowing these tips will help ensure that you create a strategic framework for your Kickstarter campaign that will resonate with potential backers and lead to successful results. Once you’ve developed a strategy and created rewards, it’s time to start promoting your project! Offering rewards is one of the most effective ways to incentivize people to back your project, but don’t forget about developing non-monetary rewards as well!Ĭonsider offering exclusive content, early access to the product or service, virtual meet-and-greets, and more.
Achievable goals will make it easier to plan out the necessary actions required to reach them and make it more likely that backers will contribute. Set realistic goals for your Kickstarter campaign. Understanding your audience and the competition will help you create a message that resonates with potential customers. What have other successful projects in this space done? What are their needs and wants? How can you best meet them? Research the market:īefore launching your campaign, take the time to do some research on your target market. Identify what your main goal is and communicate it clearly in all of your messaging-on the landing page, sales copy, video content, etc.Įstablishing the why behind your project will help motivate potential backers and make them more likely to help fund it. Here are some tips for creating a solid Kickstarter campaign strategy: Develop a strong message for your Kickstarter Campaign:Ī powerful Kickstarter campaign relies on an effective brand story that resonates with potential backers.
You won’t be able to create a great product or service without understanding exactly what your backers want, setting clear goals, and executing that plan accordingly. The key to any successful Kickstarter campaign is a well thought out and comprehensive strategy.
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